2018 Winners

2018 Winners

Congratulations to all this years winners! You can read more about the winner from each category by clicking on any of the links below.

Winner

Very.co.uk and Fetch

Winner

Auto Trader

Winner

Merck Animal Health and Creative Digital Agency

Other Shortlisted Entries

Debenhams, Mobify and Sapient  /  The Bridge Digital, News UK

Winner

Currys PC World, GroundTruth and Blue449

Other Shortlisted Entries

American Airlines, Mobsta and Mediacom /  McLaren Automotive, Blis and DCT8 /  Sony Pictures, S4M and IPG Mediabrands /  Timberland, GroundTruth and Vizeum  /  Volvo, Mobsta and Mindshare

Winner

Very.co.uk and Fetch

Other Shortlisted Entries

BBC News and Urban Airship  /  Oreo, Blis and Carat  /  Mubaloo and Initiative UK  /  MGM and Publicis Sapient  /  The Telegraph and Fetch

Winner

Suzuki, Waze and the7stars

Other Shortlisted Entries

Autoweek and Marfeel /  McLaren Automotive, Blis and DCT8 /  British Automotive Polska, Selectivv and Value Media /  Honda, GumGum and RPA  /  Volvo, Mobsta and Mindshare

Winner

Marmite and AnalogFolk

Other Shortlisted Entries

American Airlines, Mobsta and Mediacom /  BBC News and Urban Airship /  Mubaloo and Initiative UK /  Oreo, Blis and Carat  /  The Body Shop and Urban Airship

Winner

Sky, Domestic & General, Rufus Leonard and Pocket App

Other Shortlisted Entries

Chrome River Technologies /  Cisco /  Domino’s Pizza Group and Future Platforms /  IBM and Kaon Interactive

Winner

Magnum Singapore, Blippar and Mindshare

Other Shortlisted Entries

Cisco and Kaon Interactive /  Kim Products and Midwest Immersive /  Takis and OmniVirt

Winner

MGM and Publicis Sapient

Other Shortlisted Entries

Cisco  /  McCain Foods, Weve and Capture  /  McLaren Automotive, Blis and DCT8  /  Royal Caribbean International, Weve and Mindshare  /  Shell Fuels and Factual

Winner

BBC News and Urban Airship

Other Shortlisted Entries

Britvic (Pepsi Max), Weve and OMD /  E.On and Urban Airship /  France Televisions and Urban Airship /  Lane Bryant and Vibes  /  McCain Foods, Weve and Capture

Winner

The Telegraph and Fetch

Other Shortlisted Entries

American Airlines, Mobsta and Mediacom /  Hawaiian Tropic, Wavemaker and Xaxis /  Leicht and Doorboost   /  Tito’s Handmade Vodka

Winner

New Look and Criteo

Other Shortlisted Entries

Digital Remedy /  Hawaiian Tropic, Wavemaker and Xaxis /  Pernod Ricard, S4M and Factual

Winner

TrustedHousesitters

Other Shortlisted Entries

Adnams and Immersive Studios /  Argos and Apadmi /  Domino’s Pizza UK & ROI and Future Platforms

Winner

Sony Pictures, S4M and IPG Mediabrands

Other Shortlisted Entries

BBC News and Urban Airship /  Blizzard and Sublime

Winner

Machine Advertising

Other Shortlisted Entries

Forensiq

Winner

Very.co.uk and Fetch

Other Shortlisted Entries

Argos and Apadmi /  Curry’s PC World, GroundTruth and Blue449 /  La Redoute and Criteo /  Merck Animal Health and Creative Digital Agency  /  Oreo, Blis and Carat

Winner

Hewlett Packard Enterprise and Digitas

Other Shortlisted Entries

BitMango and Leadbolt /  Disney XD and OMD /  Kongregate and Fyber /  Lego, S4M and Carat  /  Timberland, GroundTruth and Vizeum

Winner

Auto Trader

Other Shortlisted Entries

Samsung and Moburst /  Tado /  Tito’s Handmade Vodka

Winner

The Telegraph and Fetch

Other Shortlisted Entries

American Airlines, Mobsta and Mediacom /  Disney XD and OMD /  Mozilla and Fetch /  Oreo, Blis and Carat

Winner

NBCUniversal (hayu) and Yodel Mobile

Other Shortlisted Entries

Band and M&C Saatchi Performance  /  BitMango and Leadbolt  /  Pixelberry Studios and Bidalgo  /  Seasun Games and Taptica

Winner

TrustedHousesitters

Other Shortlisted Entries

Adnams and Immersive Studios /  Argos and Apadmi   /  Taxify and CleverTap

Winner

Walkers and AnalogFolk

Other Shortlisted Entries

Lego, S4M and Carat   /  Roadshow and Isobar Australia /  Udacity and Passage AI

Winner

Walgreens and 3C Interactive

Other Shortlisted Entries

Express and 3C Interactive

Winner

Odeon and Adeptiv

Other Shortlisted Entries

Mercedes-Benz Brampton and DigDev Direct

Winner

Kwiff and Total Media

Other Shortlisted Entries

Mozilla and Fetch /  Royal Caribbean International, Weve and Mindshare

Winner

The Richards Group and GumGum

Other Shortlisted Entries

American Airlines, Mobsta and Mediacom   /  Royal Caribbean International, Weve and Mindshare

Winner

Britvic (Pepsi Max), Weve and OMD

Other Shortlisted Entries

Pixelberry Studios and Bidalgo /  Samsung and Moburst

Winner

McLaren Automotive, Blis and DCT8

Other Shortlisted Entries

Hawaiian Tropic, Wavemaker and Xaxis

Winner

Global

Other Shortlisted Entries

The Body Shop and Urban Airship

People's Choice Awards

Mobile Marketer of the Year

Marc Pritchard, Chief Brand Officer, Procter & Gamble

Marc Pritchard, Chief Brand Officer, Procter & Gamble
The chief brand officer at one of the world’s largest advertisers, Marc Pritchard caused massive waves at the start of last year when he demanded better from agencies and ad tech firms, and announced that P&G would be reviewing all of its contracts in an effort to clean up the digital media supply chain. Decrying the lack of efficiency and transparency, Pritchard has continued on his campaign to restore faith in advertising by chasing out the bad actors.


This year, Pritchard announced that P&G had slashed its digital media spending by nearly half by concentrating on efficiency and first-party data, and called for other firms to also rethink their marketing and seek to eliminate some of the touchpoints between them and the consumers they serve. A vocal advocate for bringing marketing in-house, he has also suggested that agencies need to renew their focus on creativity, as well as supporting the fight for gender equality in both content and behind the scenes.


As chief brand officer, there is much more to his role than mobile, but his rallying call has clearly struck a chord with the mobile marketing industry, taking 33 per cent of the vote.

Brand of the Year

Adidas

At the close of last year, Adidas announced that it was closing down its wearable hardware unit, hardly the kind of move that suggests a mobile-first brand, but the closure was part of a strategic shift by the firm towards sports and fitness software. With fitness tracking platforms available under both its Adidas and Runtastic brands, the company focused on providing consumers with hardware-agnostic tools, as well as launching a new mCommerce app.

The firm has also focused on mobile with its advertising, embracing platforms like Snapchat and Pinterest as new ways of reaching consumers. With the World Cup in the summer, the brand used Bitmoji to connect with fans following the tournament, and in the autumn, a new deal with Twitter saw it streaming nationally-ranked high school football teams in the US.
Adidas took the People’s Choice Award for Brand of the Year with 33 per cent of the vote.

Ad or Marketing Tech Platform of the Year

AppsFlyer

One of the world’s leading mobile attribution and marketing analytics platforms, AppsFlyer helps marketers around the world make more informed decisions and run more efficient campaigns. Over the past year, the firm has expanded considerably, opening a new US headquarters in San Francisco’s SoMa district and growing its talent pool to maintain a high level of customer service and technical advantage.

That ambition paid off, with the firm reporting 100 per cent growth and surpassing $100m (£77m) in annual recurring revenues. Its technology is now found in 85,000 apps which are present on 7bn mobile devices around the globe, and the company estimates that it stopped $6.5m a day being lost to a fraud using its anti-fraud solutions, delivering a safer and more transparent experience for its partners in the process.


AppsFlyer took this award with a massive 58 per cent of the vote.

Start-up of the Year

Tide

Founded in 2015, Tide aims to bring the mobile banking revolution to business accounts, with a focus on small and medium-sized enterprises who need to remain agile and flexible. The company enables clients to access simplified invoiced tools for invoicing and accounting, as well as offering easy card control and other features useful for small firms. The offering has proved massively popular, and within a year of launch, Tide was responsible for one in 12 newly-opened business current accounts in the UK.

The company has brought in over $16m (£12.2m) in funding to date from venture capitalists including fintech specialists Anthemis, Creandum, LocalGlobe and Passion Capital, as well as high-profile angel investors like Errol Damelin, Alex Chesterman and William Reeve. The company been a vocal advocate for fintech disruption too, calling for eMoney institutions to receive a more substantial slice of the RBS bail- out fund to encourage competition and challenge the dominance of big banks.
Tide won this category with 37 per cent of the vote.