To celebrate the 10th Anniversary Edition of the Effective Mobile Marketing Awards, in addition to the 23 regular categories, we also have four special ‘Best of the Decade’ awards this year.

One, the Most Effective Mobile Marketing Campaign of the Decade, is being judged in the usual way. The other three, for the best Agency, Brand and Disruptor (person or company), are being chosen by a public vote.

Best of the Decade Awards

Most Effective Mobile Marketing Campaign of the Decade

  • Domino’s Pizza UK & ROI and Future Platforms – Domino’s Pizza UK & ROI Digital Strategy
  • Kwiff and Total Media – How Total Media Went Against the Grain to Help Minnow Kwiff Take on the Giants
  • mytaxi and Yodel Mobile – Mobile Growth Campaign

Mobile Marketing Agency
of the Decade

  • Future Platforms
  • M&C Saatchi Performance
  • Textlocal
  • Yodel Mobile

Mobile Marketing Brand of the Decade

  • American Express
  • Domino’s Pizza
  • Easyjet
  • JustEat
  • Lufthansa
  • Monzo

Disruptor of the Decade

  • AirBnB
  • Airship
  • Charles Manning, CEO of Kochava
  • 3 Sided Cube
  • Spotify
  • Uber

There are 12 categories in the Awards Program.
Scroll down to see the shortlist in each category

2020 Awards Shortlist

Most Effective Advertising Campaign

  • Akbank and Hype – Axess: I'm Feeling Lucky
  • Buxbo and Yodel Mobile – Buxbo's bespoke advertising campaign
  • Nando’s and S4M – Driving Diners Into Restaurants With S4M
  • SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
  • Sky, Mediacom and Venatus – Sky: Four Kids and It
  • UFC and AdColony – UFC and AdColony’s Knockout Mobile Campaign

Most Effective Location Campaign

  • Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
  • Gousto, TabMo and the7stars – Gousto Commuter Location campaign
  • InMarket – InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
  • Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural
  • Nando’s and S4M – Driving Diners Into Restaurants With S4M
  • Yves Rocher and Uberall – ‘Near Me’ Brand Experience

Most Effective Launch Campaign

  • Akbank and Hype – Tosla: the Generation T
  • Brown Forman (Jack Daniels), TabMo and Spark Foundry – Introducing Jack Apple…a Refreshing Take on Whiskey
  • Gymshark and Yodel Mobile – Gymshark Conditioning App Launch
  • Nissan, AdColony and Resolution Media – Nissan Patrol Conquers Mobile Video
  • Splink Industries and Yodel Mobile – My Theory Test App by James May Launch
  • Times Radio and Redbox Mobile – The Times Radio Launch

Most Effective Messaging Campaign

  • Akbank and Hype – Axess: I'm Feeling Lucky
  • Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
  • Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
  • PureGym and Braze – PureGym Cross-channel Promotional Campaign
  • T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns
  • UN/WHO and Vungle – Ads for Social Good

Most Effective App Install Campaign

  • Akbank and Hype – Tosla: the Generation T
  • Kunlun and Bidease – Programmatic User Acquisition For A Mobile Game
  • MISTPLAY and Tapjoy – Multi-Reward CPE, Video to Install
  • Splink Industries and Yodel Mobile – My Theory Test App by James May Launch
  • Akbank and Hype – Tosla: the Generation T
  • Aldi and Waze UK – Attracting People in Store and staying Top of Mind
  • Fastic and Admiral Media – Fastic Intermittent Fasting App Campaign
  • Mobupps – Dostavista
  • Shell and Waze UK – Waze Wins Shell’s Head-to-head Test
  • Unionbank, AdColony and OMD Philippines – Bank the Way to Live by UnionBank

Most Effective Integrated Campaign

  • Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
  • Lynx, Mindshare and Venatus – Lynx Ice Chill

Most Effective Augmented Reality/Virtual Reality Campaign

  • 7-Eleven and Zappar – Fall Football
  • McDonald’s and Creata Germany – Superspace AR
  • Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural

Most Innovative Campaign

  • Activision Blizzard Media – How Activision Blizzard Media Took Jumanji to the Next Level
  • Capitec Bank South Africa and Sea Monster Entertainment – Livin' It Up Campaign
  • SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
  • Sky, Mediacom and Venatus – Sky: Four Kids and It
  • T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns
  • United International Pictures Philippines, AdColony and Mindshare Philippines – Sonic the Hedgehog, Catch Him If You Can

Most Effective Retail or FMCG Campaign

  • Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
  • Beiersdorf Indonesia (Nivea), AdColony and OMD Indonesia – Nivea #SentuhanIbu World of Imagination
  • Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
  • MANSCAPED and Tapjoy – Tapjoy CPA, Rewarded Ads Campaign
  • Nando’s and S4M – Driving Diners Into Restaurants With S4M
  • US Lotto Pennsylvania and LoopMe – PA Lottery Powerball Mega Millions Display

Most Effective Use of Data

  • Akbank and Hype – Axess: I'm Feeling Lucky
  • Bango – Bango Audiences
  • Huawei, LoopMe and Wavemaker: P40 Global Series Launch
  • T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns

Most Effective Anti-fraud Solution

  • Integral Ad Science – FMCG giant Avoids Over 32m Fraudulent Impressions With IAS
  • Kochava – Fraud Audit Identifies Bad-acting Networks
  • Mobupps – Dostavista
  • TrafficGuard – Game-changing Mobile Ad Fraud Prevention

Most Effective Travel & Tourism Campaign or Solution

  • First Group plc and Future Platforms – First Bus App
  • mytaxi and Yodel Mobile – App Growth Campaign

Most Effective Entertainment Campaign or Solution

  • BookMyShow and CleverTap – Avengers Endgame Campaign
  • CBBC, Havas Media and Venatus Media – CBBC Buzz App
  • Rakuten Viber – Viber World Cup 2018 Global Fans Challenge
  • TuneMoji and Viber – Music GIFs Creator
  • UKTV and Yodel Mobile – Organic Growth Campaign
  • Universal Pictures and AGCS – The GIF't Game Search Campaign

Most Effective CRM Campaign

  • Google Assistant and Epsilon – Global CRM Program
  • The Bar Method and ZipWhip – CRM Campaign

Most Effective Voice Assistant App

  • Audible and Hi Mum! Said Dad – Audible Book Finder Alexa Skill
  • BBC Good Food and Hi Mum! Said Dad – BBC Good Food Alexa Skill
  • WaterAid and Hi Mum! Said Dad – WaterAid Voices Alexa Skill

Most Effective Use of Video

  • Frost, McGarrah Jessee and Pixability – Opt For Optimism Campaign
  • The Home Office, OmniGov @ Manning Gottlieb OMD and Venatus Media – #KnifeFree

Most Effective Search Campaign

  • Babylon Health and The ASO Co – Organic Search App Install Campaign
  • UKTV Play and Yodel Mobile – Organic Growth Campaign
  • Universal Pictures and AGCS – The GIF't Game Search Campaign

Most Effective Automotive Campaign or Solution

  • Parkmobile and MobPro – Anti-churn Campaign
  • Renault, OMD and Blis – Renault Kadjar SUV Campaign
  • Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football
  • Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective In-app Advertising Campaign

  • Activision Blizzard and AdColony – World of Warcraft Battle for Azeroth Aurora HD Interactive Video
  • CBBC, Havas Media and Venatus Media – CBBC Buzz App
  • Playtika and Aarki – World Series of Poker User Onboarding campaign

Most Effective Charity Campaign or Solution

  • BECCA and Yodel Mobile – App Growth Campaign
  • KidzAlive and PlusNarrative –TalkTool App
  • The American Lung Association, AdCouncil and Ogury – Saved by the Scan Mobile Campaign
  • The Movember Foundation and Swrve – Elevating Reach and Relevance

Most Effective Cross-screen Campaign

  • Max Bupa and Zapr Media Labs – GoActive Campaign
  • The Home Office, OmniGov @ Manning Gottlieb OMD and Venatus Media – #KnifeFree
  • Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football

Most Effective Mobile-first Service

  • MTN and PlusNarrative – Y’ello Web
  • NETGEAR and Swrve – Real-time Relevance Campaign
  • Pilot Flying J and Publicis Sapient – Mobile App Redesign
  • Sliide – Headlines, News and Rewards: Offering More From Mobile

Most Effective App

  • KodakMoments – PixPax
  • Pilot Flying J and Publicis Sapient – Mobile App Redesign
  • Samsung and HelloWorld – Samsung Elite

PREVIOUS WINNER