To celebrate the 10th Anniversary Edition of the Effective Mobile Marketing Awards, in addition to the 23 regular categories, we also have four special ‘Best of the Decade’ awards this year.

One, the Most Effective Mobile Marketing Campaign of the Decade, is being judged in the usual way. The other three, for the best Agency, Brand and Disruptor (person or company), are being chosen by a public vote.

Best of the Decade Awards

Most Effective Mobile Marketing Campaign of the Decade

  • Domino’s Pizza UK & ROI and Future Platforms – Domino’s Pizza UK & ROI Digital Strategy
  • Kwiff and Total Media – How Total Media Went Against the Grain to Help Minnow Kwiff Take on the Giants
  • mytaxi and Yodel Mobile – Mobile Growth Campaign

Mobile Marketing Agency
of the Decade

  • Future Platforms
  • M&C Saatchi Performance
  • Textlocal
  • Yodel Mobile

Mobile Marketing Brand of the Decade

  • American Express
  • Domino’s Pizza
  • Easyjet
  • JustEat
  • Lufthansa
  • Monzo

Disruptor of the Decade

  • AirBnB
  • Airship
  • Charles Manning, CEO of Kochava
  • 3 Sided Cube
  • Spotify
  • Uber

There are 23 categories in the main Awards Program.
Scroll down to see the shortlist in each category

Regular Awards

Most Effective Mobile-first Service

  • MTN and PlusNarrative – Y’ello Web
  • NETGEAR and Swrve – Real-time Relevance Campaign
  • Pilot Flying J and Publicis Sapient – Mobile App Redesign
  • Sliide – Headlines, News and Rewards: Offering More From Mobile

Most Effective App

  • KodakMoments – PixPax
  • Pilot Flying J and Publicis Sapient – Mobile App Redesign
  • Samsung and HelloWorld – Samsung Elit

Most Effective Launch Campaign

  • Ford Trucks International, Ingage and AdColony – FMax Dynamic End Card Campaign
  • Radiant and Moburst – SAY App Launch Campaign
  • Sprint – Sprint Complete

Most Effective Voice Assistant App

  • Audible and Hi Mum! Said Dad – Audible Book Finder Alexa Skill
  • BBC Good Food and Hi Mum! Said Dad – BBC Good Food Alexa Skill
  • WaterAid and Hi Mum! Said Dad – WaterAid Voices Alexa Skill

Most Effective CRM Campaign

  • Google Assistant and Epsilon – Global CRM Program
  • The Bar Method and ZipWhip – CRM Campaign

Most Effective App Install Campaign

  • Fusebox Games and Bidalgo – Leveraging TV Virality for Love Island The Game
  • Radiant and Moburst – SAY App Launch Campaign
  • mytaxi and Yodel Mobile – App Growth Campaign

Most Effective Integrated Campaign

  • JBL and Dept Agency – Road to Boateng
  • Max Bupa and Zapr Media Labs – GoActive Campaign
  • McDonald’s and Creata – Dinosaurs AR Charity Book
  • Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football
  • Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective In-app Advertising Campaign

  • Activision Blizzard and AdColony – World of Warcraft Battle for Azeroth Aurora HD Interactive Video
  • CBBC, Havas Media and Venatus Media – CBBC Buzz App
  • Playtika and Aarki – World Series of Poker User Onboarding campaign

Most Effective Use of Video

  • Frost, McGarrah Jessee and Pixability – Opt For Optimism Campaign
  • The Home Office, OmniGov @ Manning Gottlieb OMD and Venatus Media – #KnifeFree
  • Parkmobile and MobPro – Anti-churn Campaign
  • Radiant and Moburst – SAY App Launch Campaign
  • Starbucks and HelloWorld – Starbucks for Life

Most Effective Augmented Reality Campaign

  • 7-Eleven and Zappar – Always-on AR
  • McDonald’s and Creata – Dinosaurs AR Charity Book
  • The Alchemist Group, William Grant and Sons and xDesign – The Alchemist Conjurer AR Cocktails

Most Effective Search Campaign

  • Babylon Health and The ASO Co – Organic Search App Install Campaign
  • UKTV Play and Yodel Mobile – Organic Growth Campaign
  • Universal Pictures and AGCS – The GIF't Game Search Campaign

Most Effective Cross-screen Campaign

  • Max Bupa and Zapr Media Labs – GoActive Campaign
  • The Home Office, OmniGov @ Manning Gottlieb OMD and Venatus Media – #KnifeFree
  • Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football

Most Effective Messaging Campaign

  • Countable and Leanplum – Civic Engagement Campaign
  • Sprint – Sprint Complete

Most Innovative Campaign

  • BookMyShow and CleverTap – Avengers Endgame Android Carousel Notification
  • CBBC, Havas Media and Venatus Media – CBBC Buzz App
  • Rakuten Viber – Viber World Cup 2018 Global Fans Challenge
  • SailGP and Apadmi – The SailGP App
  • Sprint – Sprint Complete
  • The Alchemist Group, William Grant and Sons and xDesign – The Alchemist Conjurer AR Cocktails

Most Effective Use of Data

  • ODEON Cinemas and Yellow Velo – Roll the Film, Let the Data-led Magic Begin
  • Parkmobile and MobPro – Anti-churn Campaign
  • Radiant and Moburst – SAY App Launch Campaign
  • Spring, Tealium and AGCS – Data driven Advertising for Mobile Promotion of BILDPlus App and subscription
  • Twinings, LoopMe and the7stars: Twinings Superblends UK Campaign
  • Uken Games and Swrve – Optimizing Player Experiences with Real-time Relevant Data Analysis
  • Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective Anti-fraud Solution

  • Captiv8 – Influencer Marketing Fraud Solution
  • FraudScore – The Independent Antifraud Solution
  • Impact – Forensiq by Impact
  • Integral Ad Science – Integral Ad Science Ad Fraud Solution
  • Machine Advertising – Machine Anti-fraud Solution
  • Scalarr – Scalarr
  • Smaato – Smaato In-app Fraud Protection Solution
  • TrafficGuard – TrafficGuard Ad Fraud Prevention

Most Effective Retail/FMCG Campaign or Solution

  • Chico’s and Vibes – Chico’s Mobile Campaigns
  • Costcutter, Boutique and Hawk by TabMo – Find the Golden Mic. Campaign
  • Pernod Ricard, Havas and Hawk by TabMo – Malibu Summer Campaign
  • Twinings, LoopMe and the7stars: Twinings Superblends UK Campaign

Most Effective Charity Campaign or Solution

  • BECCA and Yodel Mobile – App Growth Campaign
  • KidzAlive and PlusNarrative –TalkTool App
  • The American Lung Association, AdCouncil and Ogury – Saved by the Scan Mobile Campaign
  • The Movember Foundation and Swrve – Elevating Reach and Relevance

Most Effective Travel & Tourism Campaign or Solution

  • First Group plc and Future Platforms – First Bus App
  • mytaxi and Yodel Mobile – App Growth Campaign

Most Effective Entertainment Campaign or Solution

  • BookMyShow and CleverTap – Avengers Endgame Campaign
  • CBBC, Havas Media and Venatus Media – CBBC Buzz App
  • Rakuten Viber – Viber World Cup 2018 Global Fans Challenge
  • TuneMoji and Viber – Music GIFs Creator
  • UKTV and Yodel Mobile – Organic Growth Campaign
  • Universal Pictures and AGCS – The GIF't Game Search Campaign

Most Effective Location Campaign

  • BP and Uberall – Building a Local-Global Brand
  • Kier Living, Fonemedia and Tank Top Media – Kier Living Oakbrook Snapshot Campaign
  • No Kid Hungry and Groundtruth – Dine Out for No Kid Hungry
  • Royal Caribbean, Blis and Mindshare UK – Royal Caribbean Wave Campaign
  • Ryanair and Swrve – Localizing Real-time Relevance to Increase Customer Loyalty
  • Starbucks, Factual, Mindshare, and Xaxis – Foot Traffic for Frappuccinos
  • Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective Automotive Campaign or Solution

  • Parkmobile and MobPro – Anti-churn Campaign
  • Renault, OMD and Blis – Renault Kadjar SUV Campaign
  • Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football
  • Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

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