The Winners

2020 Winners

Congratulations to all of our winners! You can read more about the winner from each category by clicking on any of the links below.

Winner

T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns

Winner

McDonald’s and Creata Germany – Superspace AR

Winner

SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market

Other Shortlisted Entries

Akbank and Hype – Axess: I’m Feeling Lucky
Buxbo and Yodel Mobile – Buxbo’s bespoke advertising campaign
Nando’s and S4M – Driving Diners Into Restaurants With S4M
Sky, Mediacom and Venatus – Sky: Four Kids and It
UFC and AdColony – UFC and AdColony’s Knockout Mobile Campaign

Winner

TrafficGuard – Game-changing Mobile Ad Fraud Prevention

Other Shortlisted Entries

Integral Ad Science – FMCG giant Avoids Over 32m Fraudulent Impressions With IAS
Kochava – Fraud Audit Identifies Bad-acting Networks
Mobupps – Dostavista

Winner

Akbank and Hype – Tosla: the Generation T

Other Shortlisted Entries

Kunlun and Bidease – Programmatic User Acquisition For A Mobile Game
MISTPLAY and Tapjoy – Multi-Reward CPE, Video to Install
Splink Industries and Yodel Mobile – My Theory Test App by James May Launch

Winner

Gymshark and Yodel Mobile – Gymshark Conditioning App Launch

Other Shortlisted Entries

Akbank and Hype – Tosla: the Generation T
Brown Forman (Jack Daniels), TabMo and Spark Foundry – Introducing Jack Apple…a Refreshing Take on Whiskey
Nissan, AdColony and Resolution Media – Nissan Patrol Conquers Mobile Video
Splink Industries and Yodel Mobile – My Theory Test App by James May Launch
Times Radio and Redbox Mobile – The Times Radio Launch

Winner

7-Eleven and Zappar – Fall Football

Other Shortlisted Entries

McDonald’s and Creata Germany – Superspace AR
Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural

Winner

Gousto, TabMo and the7stars – Gousto Commuter Location campaign

Other Shortlisted Entries

Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
InMarket – InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural
Nando’s and S4M – Driving Diners Into Restaurants With S4M
Yves Rocher and Uberall – ‘Near Me’ Brand Experience

Winner

Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences

Other Shortlisted Entries

Lynx, Mindshare and Venatus – Lynx Ice Chill

Winner

UN/WHO and Vungle – Ads for Social Good

Other Shortlisted Entries

Akbank and Hype – Axess: I’m Feeling Lucky
Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
PureGym and Braze – PureGym Cross-channel Promotional Campaign
T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns

Winner

Akbank and Hype – Tosla: the Generation T

Other Shortlisted Entries

Aldi and Waze UK – Attracting People in Store and staying Top of Mind
Fastik and Admiral Media – Fastik Intermittent Fasting App Campaign
Mobupps – Dostavista
Shell and Waze UK – Waze Wins Shell’s Head-to-head Test
Unionbank, AdColony and OMD Philippines – Bank the Way to Live by UnionBank

Winner

T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns

Other Shortlisted Entries

Akbank and Hype – Axess: I’m Feeling Lucky
Bango – Bango Audiences
Huawei, LoopMe and Wavemaker: P40 Global Series Launch

Winner

MANSCAPED and Tapjoy – Tapjoy CPA, Rewarded Ads Campaign

Other Shortlisted Entries

Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
Beiersdorf Indonesia (Nivea), AdColony and OMD Indonesia – Nivea #SentuhanIbu World of Imagination
Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
Nando’s and S4M – Driving Diners Into Restaurants With S4M
US Lotto Pennsylvania and LoopMe – PA Lottery Powerball Mega Millions Display

Winner

T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns

Other Shortlisted Entries

Activision Blizzard Media – How Activision Blizzard Media Took Jumanji to the Next Level
Capitec Bank South Africa and Sea Monster Entertainment – Livin’ It Up Campaign
SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
Sky, Mediacom and Venatus – Sky: Four Kids and It
United International Pictures Philippines, AdColony and Mindshare Philippines – Sonic the Hedgehog, Catch Him If You Can

Yearly Awards

Chairman's Awards

mytaxi and YodelMobile – App Growth Campaign

MyTaxi wished to focus on the user funnel from impression to rebooking as it continued to expand its reach across cities in the UK. Its objectives were to utilise effective channels for acquisition, populate the app with high-intent users, encourage first time user booking, and increase retention and average re-booking per user.

Yodel incorporated these objectives into three stages of its strategy, starting with increasing impression to install, then increasing install to first time user, and finally increasing first time user re-booking.

The app marketing consultancy used a combination of app store optimisation, push and in-app messaging, and highly targeted and retargeting campaigns.
The results of the campaign were shown to the judges in confidence and were more than sufficient to take the Award.

Judges’ View: “Just brilliant. If you’re launching an app, take this campaign and do it like this.”

Mobile Marketing Brand of the Decade

Domino’s

In the past decade or so, Domino’s hasn’t shied away from innovation. It’s launched digital billboards displaying real-time comments from customers, set up self-driving robot delivery services, and used drones to deliver pizza, among other things.
Before all this, however, its biggest developments came, arguably, when it rolled out its online and mobile ordering sites in 2007 and introduced its pizza tracker in 2008. These developments put the foundations in place for the world’s seventh-largest fast food restaurant chain to move from being a phone-based delivery business to an mCommerce market leader.

The company’s UK transition was helped by the alignment of its experience across all platforms and the development of a driver app and dashboard by its development partner, Future Platforms. Future Platforms’ work alongside Domino’s was also nominated for the Most Effective Mobile Marketing Campaign of the Decade Award.

Mobile Marketing Agency of the Decade

M&C Saatchi Performance

M&C Saatchi Mobile was founded by James Hilton as Inside Mobile in 2006. He sold the business to M&C Saatchi in 2010 and has since grown it to employ hundreds of people across the UK, Asia, and the Americas. It quickly took up its position at the forefront of the rise of mobile, being shortlisted for and winning multiple awards down the years for its work. Last year, it rebranded as M&C Saatchi Performance – a move designed to reflect shifting demand in the age of hyperconnectivity. Since then, Hilton has stepped away from his role as CEO – moving into the role of chairman and appointing Christian Gladwell to take his place.

Nonetheless, the agency’s name change hasn’t seen it slow down and it currently boasts clients including Amazon, Audible, The Pokémon Company International, Bethesda Game Studios, EDF Energy, ZipCar, and many more.

Mobile Marketing Disruptor of the Decade

Airbnb

The home rental marketplace was founded in 2008 and has since transformed the hospitality sector, despite other similar platforms including FlipKey and HomeAway existing before it, really showing just why the platform is rightfully considered a disruptor. And, in turn, it has paved the way for companies like Oyo Rooms, which it just so happens to own a stake in.
Airbnb’s growth has happened alongside disruption right across the majority of sectors from other companies such as Uber, Spotify, Monzo, and DoorDash. Its presence has seen the number of hotel nights being booked fall and resulted in falling revenues across the industry as well.

Earlier this year, Airbnb officially passed the 500m guest arrivals mark across the 191 countries and 81,000 cities it operates in around the world. 2019 also saw it expand with the acquisitions of HotelTonight – as it looked to add more boutique hotels to its platform – and Danish workspace marketplace Gaest.com.

Those two acquisitions came a little over a year after another pair of purchases in the shape of accessibility firm Accomable and ad testing and optimisation platform AdBasis.