Winner Profile

SailGP and Apadmi

The SailGP App

Campaign Overview

SailGP is a new global sports championship founded in 2018 by Larry Ellison and Sir Russell Coutts. It aims to redefine the sport of sailing. Teams from the US, Australia, China, France, Great Britain and Japan, compete in identical F50 hydrofoiling catamarans in five events. The first race of the inaugural season was in Sydney in February 2019.

The sport is built on cutting-edge innovation and technology. Over 1,200 data points on the boats and athletes deliver real-time data, enabling the teams’ strategists to make key decisions on the water, and the design team to continually evolve the boats off the water.

Apadmi’s brief was to match the innovation on the water with a second-screen app experience that allows SailGP to a capture a new global audience and put fans in control of the way they experience the race, streaming eight different video streams, in real time, from across the world.

The app draws on the data points to show boat speed, direction, wind speed, tack angle and much more, in a visually appealing, compelling way for the user. Users can choose an Advanced or Basic view. New fans saw simpler views, with educational visuals for all data points. Experts could configure the data dashboard they wanted and hone in on specific data from the boats.
With eight simultaneous video streams, fans can decide what they want to watch, though to make this possible, Apadmi had to navigate different broadcasting rights for different territories, and ensure that in each territory, the app correctly restricted feeds to those allowed by the broadcaster.

Fans at the event use the app as a complement to the live experience. Apadmi had to ensure very low latency so that what they see with the naked eye, they see on the device, as close to real time as possible. Working with SailGP’s official partner Oracle, it combined Oracle, LiveLine and Tata technology to make this happen.
On the first day of the first race in Sydney, the app attracted 3,600 users, growing to 20,000 by the second race. And Apadmi managed to successfully stream eight different video streams, in real time, from across the world – something that had never been done before.

Judges’ View: “We were impressed, really loved this one. Spoiler mode is a great idea given the fact the races took place all over the world, and the app looks terrific.”

Category

Most Innovative Campaign

Winner

SailGP and Apadmi – The SailGP App

Other Shortlisted Entries

BookMyShow and CleverTap

CBBC, Havas Media and Venatus Media

Rakuten Viber

Sprint

The Alchemist Group, William Grant and Sons and xDesign