Axis has announced a strategic partnership with Gravite, in a bid to enhance performance and boost ad revenue for publishers while ensuring advertisers can precisely target their audiences.

Gravite, recognised for its cutting-edge SDK technology and extensive direct in-app inventory, provides seamless access to premium sources.

This aligns with Axis’s goal of delivering high-quality, targeted ad placements. By partnering, Axis will leverage its robust demand-side platform to better monetise Gravite’s inventory, offering advertisers a highly engaged audience and achieving impactful results.

With this partnership, Gravite joins a growing list of partners directly trading with Axis, gaining access to premium inventory, exclusive partnerships, and custom integration options.

Advertisers using Axis’s connector will continue to access Gravite’s inventory through the programmatic platform.

Axis CEO, Ann Tarasewicz, said: “We are thrilled to partner with Gravite, a company renowned for its innovative technology and high-quality inventory. Gravite’s direct SDK and connection to first-party sources are exactly what our demand needs.

“By working with Gravite and providing a one-hop solution between us and the source, we are able to drive better advertising performance and outcomes.”

Gonzalo Penas, Demand Partnerships at Gravite, added: “Partnering with Axis enables us to scale our inventory monetisation efforts. Our technology has always focused on offering the best monetisation opportunities to our publishers, and Axis’s demand capabilities resonate with our mission.

Together, we’re confident this will open new opportunities for both publishers and advertisers.”