Azerion acquires Collective Media Europe from TI Media

David Murphy

Azerion has acquired Collective Media Europe from TI Media. It’s Azerion’s tenth purchase in the last 12 months. The acquisition brings with it some prestigious clients and an expansion of Azerion’s offering in creative digital advertising solutions in the UK and pan-European markets. Customers include Coca-Cola, Huawei, Heineken, Mars, Microsoft, Samsung, Sony, Tesco, Unilever, Vodafone and VW.

Azerion describes itself as “a tech company in the media and entertainment business…Hundreds of millions of people play our games and watch our videos.” Its games offerings include Governor of Poker 3, a free-to-play multiplayer poker game; Huz, a paid game streaming service; and Smeet, a browser-based, 3D social chat game.

“Collective is a perfect fit with our targets,” said Sebastiaan Moesman, Azerion’s chief revenue officer. “Its expertise in tech, content and data for publishers and advertisers means it will immediately integrate into the existing Azerion ecosystem… Their thinking on the interrelationship between consumers, advertisers and publishers is lock-step with our own. That means the two businesses will integrate seamlessly to create something even bigger and better.”