Preference Choice Publication

Azerion acquires Inskin Media

David Murphy

Digital entertainment and media platform Azerion has acquired digital advertising firm, Inskin Media. Azerion said the move serves its ambitions to become the leading European digital entertainment and media platform. The expertise of Inskin Media will give Azerion’s clients access to a wider range of scalable, high yielding and impactful ads.

“We are delighted to welcome Inskin Media to our platform,” said Azerion Chief Investment Officer, Joost Merks. “Their focus on delivering high impact digital brand advertising to clients and partners aligns perfectly with our business ethos. The integration will also create great synergies within our best-in-class network of programmatic and digital advertising providers.”

Specialising in multi-screen, high impact digital brand advertising, Inskin Media is dedicated to creating memorable and effective experiences online. The company partners with 260 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 2,000 premium websites, globally.

The Inskin acquisition follows those of monetisation platform PubGalaxy earlier this week, and creative ad tech firm Sublime in September. In April 2021, the company secured €200m (£168m) in funding.