MASTERCLASSING

Azerion increases European advertising offering with the acquisition of Sublime

Gabby Fernie

Azerion, a digital gaming and monetisation platform, has today announced the acquisition of French digital advertising company, Sublime.

Sublime delivers creative and effective tailor-made programmatic advertising solutions to premium brands and publishers worldwide.

By integrating Sublime’s unobtrusive advertising capabilities into Azerion’s technology stack, Azerion will further improve the user experience and advertising performance of the platform simultaneously.

As part of the Azerion ecosystem, this acquisition will also bolster the company’s programmatic and monetisation offering across Europe. 

“With the acquisition of Sublime, we further strengthen our digital advertising platform. Since their launch in 2012, their impactful, user-friendly and scalable formats have changed the digital advertising industry. Sublime’s DNA aligns perfectly with Azerion’s multicultural values and European approach. Therefore, we expect Sublime to add immediate value to our platform and help execute premium creative content on behalf of the brands we work with across Europe” said Chief Revenue Officer at Azerion, Sebastiaan Moesman.