Back of the Net – Dominos Launches Football-themed App

Dominos Pizza has launched a football-themed app, in time for the start of the Euro 2012 competition. Domigoals, released for Android and iOS, alongside a Facebook app, enables users to opt-in to receive goal alerts from games currently being played, and access information on future fixtures.

The app also features a competition element, with users having the chance to win Dominos voucher codes by being among the first 1,000 to interact with the app once a goal has been scored.

“We know how much everyone’s looking forward to the football this summer, so we wanted to launch a new app which means that, wherever fans are, they’ll be able to keep up to speed with all the scores,” says Domino’s sales and marketing director Simon Wallis. “Pizza and football are a match made in heaven, so we wanted to inject a bit of fun and competition into the app too, with prizes for fans who have the fastest fingers when the goals are scored.”