Baidu Explores the Mobile Web

Chinese search engine company Baidu has released a mobile web browser for Android, Baidu Explorer.

Baidu Explorer, which has apparently been in development since 2010, promises to run 20 per cent faster than its rivals, and incorporates in-browser app and HD video functionality.

Explorer represents an attempt to secure the companys place in the Chinese market, which has 388m mobile web users up for grabs – and where Baidu currently holds a 78 per cent share of the online search market – but its also hoping to push the browser out internationally. To that end, Baidu has signed a deal with Orange in Egypt to push Explorer out to its subscribers.

The browser extends Baidus mobile offering – which already includes Baidu Cloud, its own OS based on a modified version of Android, a handful of apps, well as handset partnerships. The company is pushing to monetise mobile, as the majority of its revenue currently comes from online search on desktop rather than mobile.

 

Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at Londons Business Design Centre on 1-2 October

 

Array