Mobile Interactive Group (MIG) has appointed Mark Bainbridge to its strategic advisory board. His role will be to provide consultancy on digital marketing, brand and customer strategy, in order to enhance MIG’s digital capabilities, aid positioning in the agency landscape and to ensure continued international growth and scalability of the business.

With 24 years’ industry experience, Bainbridge has worked in various organisations, including his most recent role as head of employer branding and marketing for the Royal Bank of Scotland (RBS). Prior to joining RBS, he was the first civilian marketing and communications director to be appointed to work with the British Army, during one of the most complex periods in the organisation’s reputational history.

“It’s no secret that MIG has always had ambitious plans for growth and international expansion,” says MIG CEO, Barry Houlihan. “Mark brings with him a wealth of digital expertise and knowledge on how best to scale our digital capabilities, complementing MIG’s existing integrated approach to mobile and digital.” 

MIG is a global, integrated mobile and digital communications business. Current customers include O2, Vodafone, ITV, Pepsico, News International, M&S and Barclaycard.