Bango Analytics Are Go

Bango has announced the launch of Bango Analytics, which Bango says delivers mobile-focused web stats essential to understanding how people interact with mobile websites and which marketing campaigns are most effective.
Gartner forecasts $11 billion (5.5 billion) in global revenue from mobile advertising by 2011, up from less than $1 billion a year in 2007. But, says Bango, its a widely held view within advertising agencies that the inability to measure the effectiveness of mobile marketing is holding back investment.
As the mobile marketing and advertising ecosystem continues to grow, it will only become even more important for brands to have as much visibility as possible when evaluating the effectiveness of campaigns, says Daniel Rosen, Head of AKQA Mobile. A globally-enabled product that makes mobile measurement easier for brands can only be a positive thing for the industry,”
According to Bango, Bango Analytics provides hard data, free from any vendor allegiance, of campaign results across different search marketing and advertising channels, adding that Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and use it free of charge. 
Bango profiles millions of users browsing the mobile web across hundreds of networks world-wide. Using its identification technology, Bango Analytics records and presents detailed information on the overall patterns of traffic visiting a mobile site, down to the behaviour of individual users without revealing any personal data.
Its not enough simply to measure how many visits you get to your mobile site; you need a deeper understanding of what those visitors are doing, says Bango CEO,  Ray Anderson. Bango Analytics adds greater insight and clarity not available until now, providing an independent statement of mobile website activity and campaign value across different marketing channels.
Bango says that Bango Analytics will enable brands to establish how many unique visitors they had to their mobile site on any given day; which phones they were using; which networks in which countries the visitors use; what was the most popular content; and which search term gave the best results.
Our research has shown that Google AdWords conversion tracking on mobile is flawed and gives advertisers inaccurate results for any Mobile AdWords campaigns, says Farhad Divecha, Managing Director of mobile search marketing agency AccuraCast. Mobile needs a better, more innovative way to provide accurate conversion tracking for mobile ads, and Bango Analytics promises to do just that by understanding how the mobile user connects to the Internet. Google seems to approach the problem the lazy way by simply porting a wired solution onto a whole new platform, whereas Bango uses the personalisation and localszation offered by a mobile device to provide a richer advertiser experience.”
Bango Analytics is available for free for up to 10,000 page hits per month to enable anyone to see who is interacting with their site and where from. After that there is a low monthly charge depending on activity levels. Bango notes that anyone who purchases its payment products so they can charge users world-wide and on any network for digital content, receive full Bango Analytics capabilities at no additional cost.