Bango Expands Carrier Billing to Canada

Bango has expanded its mobile payment platform with the addition of carrier billing in Canada, bringing the total number of subscribers it reaches through carrier billing in N. America to over 200m. Bango additionally provides mobile credit card and PayPal for payments that cannot be charged to the carrier bill.

Bango mobile payment technology is designed to enable the migration of eCommerce services from desktop PCs to the mobile phone and tablets. Developers and publishers using the Bango platform to reach their mobile customers benefit from one-click payment to the carrier phone bill.

App store providers and content publishers connect their services once to the Bango platform and reach over 600m paying mobile users worldwide, in 120 countries. Bango notes that mobile payments are benefiting from the take-off in smartphone usage, led initially by the iPhone, but adds that Apple requires all payments to be made through iTunes, and notes that, with smartphones becoming so popular, merchants are able to use the Bango platform to enable mobile payment for products sold on BlackBerry, Android, Nokia and other platforms.

“Outside Apple’s walled garden, direct carrier billing for apps and mobile web content has replaced premium SMS as the payment standard for mobile commerce”, says Anil Malhotra, SVP Marketing at Bango. “Driven by the greater flexibility and reliability of direct carrier charging, the growth opportunity for mCommerce is enormous as usage of internet services migrates on mass from PCs to billions of mobile devices.”

Bango allows users to place charges on their phone bills for purchases made directly from the mobile device, including tablets. Bangos mobile device billing is automatically authenticated through its partnerships with mobile carriers. The company adds that this click-to-pay consumer experience is seamless and secure, maximizing conversion rates for purchases from connected phones and tablets.

Bango began delivering carrier billing for content and services with Vodafone in 2004, adding AT&T to its client roster in 2005, Orange in 2006, Telefonica in 2007, Sprint in 2008 and T-Mobile in 2009. In 2010, Bango delivered carrier billing for application developers distributing through the BlackBerry app store, enabling in-app payments charged to the phone bill.