Mobile sports content company AnimationFC  has been working with mobile payment company Bango to give the UKs top football clubs a winning appearance on the mobile web. Currently helping to develop mobile web sites and deliver content for over 90 Premiership, Championship and League clubs, AnimationFC has revealed the top five best performing sites: Aston Villa, Glasgow Rangers, Leeds, Tottenham Hotspur and West Ham United.
Data collected from all of the football sites with the help of Bango Analytics show that the clubs who use instantly-visible animated promotions on their clubs PC web homepage generate the most sales, says AnimationFC Director, Gavin Skelhorn. Teams like Tottenham Hotspur often accompany features on its star players with links to download mobile photographs and cartoon animations. Features about mobile content online or in matchday programmes also have a big impact on visitors and content sales.
AnimationFC creates and supplies content to UK League football clubs, including its unique brand of player animation images and videos that can be downloaded and paid for by fans anywhere in the world. The mobile club sites are powered by Bangos global payment system to provide fast, easy access and charging for content using a variety of methods from on-bill payment to PayPal and credit or debit card.
AnimationFC also provides other official mobile content, including screensavers, wallpapers and realtones, tailored for each club.
Mobile browsing is still a pretty new experience for most football fans so its all about getting their attention and showing them what the mobile web offers, says Skelhorn. Visitors need to see what they are going to purchase. For example, if the PC internet promotion offers new 3D-mobile content using static images, fans may simply not click through. Thats why the top performing sites are using real animation with easy-to-understand instructions to get people to go mobile. Importantly it shows the product for what it is.
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