MASTERCLASSING

Bango Goes Lite

David Murphy

Bango has announced the launch of a free mobile web service, Bango Starter, to remove the costs of selling digital content on the mobile web. While the cost and complexity of selling content direct to mobile using Premium SMS services is rising, the mobile web model is simplifying access to mobile users and driving costs down, then company says.
For no cost, this lightweight version of the Bango Service gives businesses, brands and individuals the opportunity to use Bango to experience the benefits of the mobile web to sell their digital content.
Anyone with small libraries of content can sell them to consumers world-wide on any network with a full choice of payment options: on the phone bill; by credit or debit card; or via PayPal. 
The mobile web is the ideal environment for selling, says Bango, as consumers increasingly use mobile search to find the content they want. In addition, the roll-out of flat-rate data charges by operators during 2007 is encouraging people to browse more often.
The Internet way of working, with low cost of entry and global reach, provides a refreshing change for the mobile content industry," says Bango CEO Ray Anderson. By providing global WAP billing and the mobile search basics for free with our Bango Starter service, we are encouraging the long tail of smaller businesses to give the mobile web a try."
Bango Starter delivers everything needed to get started on the mobile web, the company says. It provides a risk free way of evaluating the potential of the mobile web for selling mobile content, alongwith basic information about who is purchasing. Content is simply registered at the Bango website  with the input of some key information, including metadata, download page URLs, pricing and ratings. 
It is easy for customers to upgrade to premium services when they need increased earnings, tools to promote sites from print advertising or desktop websites, consumer identification, tracking and detailed information and analytics. Bango can also perform full operator approval for on-bill payment capabilities in the US.

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