Bango has unveiled the latest version of its mobile analytics service, Bango Analytics v4. Bango says the solution breaks new ground by providing mobile site owners with the most accurate mobile analytics in real time. Importantly, says Bango, it provides the same high degree of accuracy regardless of connection, which is useful given that many Smartphone users swap between wi-fi and operator networks as they move between home and the office.
Bango CEO Ray Anderson says that in a challenging economy, it's more important than ever for businesses to assess how consumers are engaging with their brand on mobile and track mobile marketing campaigns to measure return on investment.
History is repeating itself, says Anderson. Businesses have benefited from choosing products like Omniture and Coremetrics to get accurate, in-depth data of their website traffic. The same thing is happening in the mobile world with Bango delivering the quality and depth of analytics needed by mobile brands as they make critical business decisions on their mobile strategy.
In addition to tracking unique visitors regardless of connection type, Bango Analytics v4 also provides metrics by the hour. This enables marketers to understand how a mobile marketing campaign is performing in real time so any necessary adjustments can be made. The solution also offers advanced filtering and sorting that enables precise segmentation of mobile data, to deliver the results needed on a case by case basis. Live data is used to provide greater accuracy.
Bango Analytics is a hosted service that provides analysis of mobile visitors, mobile site activity and marketing campaigns. Metrics include a unique visitor count, country, network and handset of each user. You can sign up for a 30-day trial here. Or watch a video about Bango Analytics here.