Bango Says Its Analytics Solution is OK with Apple

Following the furore over the recent changes to Apple’s iPhone Developer Program License Agreement, mobile payments and analytics firm Bango has issued a statement confirming that the use of Bango Analytics does not infringe the agreement.

The recent changes to the Apple developer license agreement state that: “Device Data may not be provided or disclosed to a third party without Apple’s prior written consent. Accordingly, the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited”.

Bango notes that this clause makes it hard for developers to deploy analytics solutions and get the valuable insight they need to drive the success of their iPhone applications, since most analytics solutions need to extract and disclose detailed device data to the analytics vendor in addition to the developer.

“They require this data to function, but in doing so are in breach of the Apple rules,” the statement says. “Their dependency on platform specific code also conceals what information is being disclosed making it impossible to know whether you are in breach, right up until Apple rejects your app.

“Developers using Bango Analytics do not need to provide or disclose any device data to Bango in order to get precise measurement of app success and customer engagement. Bango uses an anonymous, server side ‘identifier’ technology that protects consumer and device information while delivering levels of accuracy not found in traditional analytics solutions. Applications, campaigns and websites are all measured using consistent web standard techniques, rather than complex platform specific code, which gives the app developer confidence and total control over the level of information they wish to record and ensures all data being disclosed is completely transparent.”
Bango CEO Ray Anderson says: “Developers are currently paralyzed by the new Apple rules and don’t know how to proceed. Bango’s unique approach using server based Identifier technology gives them a way to retain the detailed measurements they need for success, while remaining compliant with Apple’s constantly changing rules.”