Bango Sees Spurt in US Android Activity

The volume of mobile web browsing from Android phones in the USA grew by 400 per cent between Q1 and Q2 2010, according to figures released today by Bango. The volume of growth from Apple devices in the same period was just 13 per cent, representing an actual percentage market share decline of 16 per cent.

HTC and Sony Ericsson devices posted the largest growth – 162 per cent and 148 per cent respectively. This represented a growth in market share between quarters of 94 per cent and 84 per cent. In the same period, the percentage market share of LG, Motorola and Samsung grew by 48 per cent, 45 per cent and 26 per cent respectively.

BlackBerry handsets were responsible for most mobile web visits during Q2 2010, accounting for 37 per cent of visits to mobile websites in the US, a 20 per cent volume increase over Q1. In comparison 26 per cent of mobile visits were from Apple devices, while phones from HTC, Sony Ericsson, Samsung, LG and Motorola accounted for a total of 27 per cent of mobile web visits during the quarter.

“Even with the advent of Apple’s new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA”, says Bango CEO, Ray Anderson. “Apple appears to be losing ground to the latest Android handsets from HTC, Sony Ericsson, Motorola and Samsung, showing the slowest quarterly growth in web browsing.

Bango measured the number of mobile visits made in the US across a sample of websites during Q1 and Q2 of 2010. The survey focuses on browsing activity from phones, and does not measure mobile application use. It also excludes popular mobile sites such as Facebook and Twitter. This data follows on from a report Bango released earlier this year, showing a 600 per cent increase in worldwide mobile web usage during 2009.