[img_assist|nid=25516|title=|desc=|link=popup|align=left|width=97|height=150]Barclays has been something of a leader in the mobile space for a while now, from the P2P money transfer service it launched last year, Pingit, to its experiments with NFC chips, and its varied range of apps.

Its latest mobile offering, from its Barclaycard division, is Bespoke Offers. As the name suggests, its a personalised deals service, available through an app or site.

The launch has attracted a lot of press attention, and is supported with the kind of national campaign youd expect, but whats the app actually like?

Deal with it

The app requires users to register, and requests that they share some basic information to help with the customisation aspect, starting with their age, gender, and address. Users can also select their interests, from a series of profiles such as Foodie, Motoring Enthusiast, or Eco Conscious. 

Its hard to tell how much of an effect selecting these has on the bespoke element of the service as of yet, as a message warns that it will take approximately 48 hours for your changes to be reflected in the app.

The offers themselves represent an impressive range of partners – including Starbucks, Pizza Express, House of Fraser, and Tesco – but they dont appear to be exclusive to the app, with many of the deals available either currently or in the past on other deals services.

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The app itself has a clean white and blue design, but it appears to rely on a nested web browser to display the offers, meaning that the pages occasionally load slowly or just return a blank screen or error message.

For now, Bespoke Offers isnt a perfect product, and its hard to see it making waves in the already cramped daily deals space, but with enough commitment in the long term, it could make a neat addition to the Barclays portfolio of apps.