Barclays Takes Top Spot in UK Mobile Banking Functionality Survey
- Tuesday, June 24th, 2014
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Barclays has overtaken last years leader NatWest to top Forresters 2014 UK Mobile Banking Functionality Review, which evaluates the mobile offerings of the seven largest retail banks in the UK.
Barclays was closely followed by Santander and Lloyds Bank, all of whom scored well, while NatWest dropped to fifth place. The review scores banks mobile offerings, both mobile sites and apps, across more than 35 criteria. While the banks scored well in customers current concerns, such as balance checking, transaction history and basic money movement, the report suggests there is considerable room for improvement in search capabilities, future-dated payments and adding payees within apps.
The report urged UK banks to seek out ways to make their mobile offerings stand out from the crowd, warning that potential disruptors like Amazon, Apple, PayPal, OnTrees and Facebook may begin to make an impact on their mobile business if they did not deliver convenience in context.
“Its no secret that UK banks were slow to take mobile banking seriously,” said Stephen Walker, analyst at Forrester, in a blog about the report. “Our new report…suggests all that is changing. Some of last years laggards have overtaken last years leaders, and many UK banks now offer mobile sale functionality – ahead even of their peers internationally.”