Bauer Media Group has officially acquired Clear Channel Europe-North, a major player in Out of Home (OOH) advertising, after securing all necessary approvals.

With this move, Bauer expands its media business and digital capabilities. Under the new brand ‘Bauer Media Outdoor,’ OOH advertising joins Bauer’s Audio and Publishing divisions, creating a strong strategic fit.

This acquisition enhances Bauer Media’s reach, benefiting advertisers with access to 200 magazine brands, 150 Audio brands, and 110,000 OOH sites.

Yvonne Bauer, Chair of the Bauer Media Board commented, “As we mark our 150th year, we are excited to open this new chapter and welcome Clear Channel Europe’s talented team to Bauer Media. This acquisition will drive our overall growth strategy and accelerate our digital transformation.

The addition of Bauer Media Outdoor will give advertisers access to up to 350 million consumer touchpoints across 16 European markets. It will enable campaigns to achieve greater impact with more creative and innovative opportunities, across audio, publishing and outdoor.”

Justin Cochrane, CEO, Bauer Media Outdoor, “We are hugely excited about our future as part of Bauer Media. We are ambitious about growing the business through sustainable innovation, greater reach, and creativity. Whilst in the immediate term it will be business as usual, we look forward to working with our new Bauer Media colleagues, and also listening carefully to our customers and partners, to deliver exceptional advertising and infrastructure solutions in the future.”