Bauer Media Audio has launched AudioXi in the UK.

This advertising solution will be available for campaigns booked through the agency starting in July.

The service will provide clients with access to consumer data from over 50 brands, including Absolute Radio, Kiss, Magic Radio, Grazia, and Empire.

AudioXi is already operational in Denmark, Sweden, Finland, Norway, Ireland, Poland, Portugal, and Slovakia, the company stated.

Simon Kilby, MD of Bauer Media Advertising, said: “Launching AudioXi in the UK has been our long-term strategic plan, giving us increased agility and control to shape our next steps in the digital audio landscape while strengthening our offering across Europe.”

“We’re genuinely thrilled to integrate our broadcast and digital audio solutions and the response from advertisers has already been incredibly positive. As Bauer Media celebrates its 150th birthday this year, the business continues to evolve, building on its trusted foundations with ambitious investment in the future,” he added.