Bay Area Transit System Turns to Augmented Reality

Bay Area Rapid Transit (BART) in San Fransisco and Augmented Reality (AR) firm metaio have partnered to integrate transit data, such as station locations and estimated arrival times, into a BART channel on metaio's junaio 2.0 AR platform being launched at the South by Southwest Interactive Conference in Austin, Texas, this week.
With mobile AR technology, users see digital content such as text or graphics overlaid on real objects on their mobile phones. junaio lets users tag photos, audio and text in the real world and leave digital crumbs behind at particular locations for others to explore. For example, a rider coming out of the Montgomery BART Station in San Francisco could see recommendations left by friends for restaurants or shops to try that are near that station. Or, simply by pointing the camera on their phone, a user could find the direction to the nearest BART station and get a list of estimated arrivals for the next trains to their destination.
junaio is currently available free for iPhone 3GS and through a web interface (, with a version for Android in development.
BART was one of the first transit agencies in the US to provide schedule and real- time data to developers. Today more than two dozen applications have been created using BART data. Theres more information about BART apps here. And you can see a video of the BART AR channel in action here.