Bazaarvoice, Inc, a platform that connects brands with product reviews and user-generated content materials, has announced its acquisition of Influenster, a product discovery and review community. Members on Influencer’s platform can read through and post reviews, share media like photos and videos, chat with other consumers, and earn rewards.

Together, Bazaarvoice and Influenster hope to bring more word-of-mouth marketing opportunities to brands, especially user-generated content. Currently, Bazaarvoice’s platform houses reviews for over 6,000 global brands, and Influenster has more than 38m product reviews, gaining 50,000 photos and videos daily.

“The decision to join forces with Influenster underscores Bazaarvoice’s commitment to connecting brands with consumers and consumers with one another through user-generated content,” said Joe Davis, CEO of Bazaarvoice. “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives. We’re excited to partner with a company that shares our belief in the power of the everyday consumer.”

“Our vision has always been to empower today’s consumers to be the trusted voice when it comes to product experiences and recommendations. Bazaarvoice shares a similar mission, making them an ideal partner,” said Elizabeth Scherle, president and co-founder of Influenster. “Since launching Influenster nine years ago, we’ve innovated to meet the changing needs of shoppers as the retail, eCommerce, and social media landscapes evolve. Through this acquisition, we’re excited to continue our growth by developing new capabilities and connecting our highly-motivated community with thousands of brands and more than a billion shoppers in the Bazaarvoice Network.”