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BBC and Teads partner for outstream video advertising globally

Tim Maytom

Outstream video marketplace Teads has announced a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation's commercially-funded 24-hour news platform that attracts more than 95m unique browsers outside the UK every month.

Teads' end-to-end outstream monetisation platform will empower the BBC to scale its video inventory and increase video ad monetisation through both its direct sales team as well as Teads demand.

"We are proud to be working with one of the world's most presitigious media brands and look forward to providing outstream advertising to global audiences on BBC.com," said Emily Brewer, UK head of publishing at Teads.

The arrangement strengthens Teads existing partnerships with global media brands, which provide the firm with a worldwide audience of 1.2bn consumers. For brands and advertisers, Teads aims to offer quality, brand-safe environments with well-known media brands, and the firm is a member of the IAB's Gold Standard.

Last month, Teads demonstrated a new AR ad unit at the Cannes Lions innovation festival, branching out from its signature video to embrace mobile-first formats. Teads partnered with DeepAR to create the ad unit, working alongside a team of engineers and researchers from MIT and 3D designers who have previously worked with Dreamworks.

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