BBC Chooses IMImobile for Mobile and Social Audience Engagement

BBC Logo IRLMobile tech firm IMImobile has been awarded a contract by the BBC to help streamline the broadcasters audience engagement process across mobile and social channels.

The partnership, which commenced in July 2014, will see the BBC using IMImobile’s DaVinci Social platform to manage inbound and outbound interaction across SMS, MMS, email, Facebook, Instagram and Twitter. Use cases include monitoring citizen journalism, integrating contextual audience feedback into live programming, and handling interactive services such as social and mobile voting.

“IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector,” said IMImobile chief exec Jay Patel. “DaVinci Social fulfils the BBC’s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels.”