BBC Creative launches ‘Names Will Be Made’ for Women’s Euros
- Wednesday, June 25th, 2025
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BBC Creative has unveiled a new campaign to spotlight both rising stars and iconic figures in women’s football ahead of UEFA Women’s Euro 2025.
Titled ‘Names will be Made’, the campaign features a 40-second animated film directed by Blinkink’s Nico Livesey.
The campaign will appear across radio, TV, social media and outdoor ads, aiming to highlight the gap in recognition between male and female footballers. 
Jess Oudot, creative director at BBC Creative, said: “Through this campaign and the BBC’s coverage of the Women’s Euros, we hope to help close the gender fame gap.”
“Rather than taking a very earnest approach. We were keen to champion female stars in a way that feels just as confident and playful as the men’s game.
