BBC News is set to launch a weekly news show on Facebook Watch later this year, becoming the first funded news show from a non-US news organisation on the platform.
The show, called ‘Cut Through the Noise’, will be tailored to mobile consumption through the use vertical videos and Facebook Live, Variety reports. The weekly show will take on a different issue on each show from either the BBC News Washington bureau or from the field.
“We’re excited to be working with Facebook on this show,” said Jim Egan, CEO of BBC Global News. “Social media is an important source of news and information for many Americans, so we are always looking for new ways of bringing our audiences high-quality, nonpartisan news coverage they can trust from around the world.”
The BBC’s show is part of Facebook’s news initiative that aims to only provide users with content from trustworthy and informative sources. In June, the company announced its plans to introduce a section within Watch dedicated to news shows. Shows announced at the time included ‘On Location’ from ABC News, ‘Chasing Corruption’ from Advance Local, ‘Undivided ATTN:’ from ATTN:, ‘Anderson Cooper Full Circle’ from CNN, ‘Fox News Update’ from Fox News, ‘Mic Dispatch’ from Mic, and ‘Real America with Jorge Ramos’ from Univision.
“Earlier this year we made a commitment to show news that is trustworthy, informative, and local on Facebook,” said Campbell Brown, head of global news partnerships at Facebook. “As a part of that commitment, we are creating a dedicated section within Watch for news shows produced exclusively for Facebook by news publishers, and they will receive marketing support in News Feed.”