B!Digital, the mobile advertising and communications division of the Buongiorno Group, has announced the launch of B!mobile, a new advertising network which it says will allow it to work with both publishers looking to capitalise on their traffic on mobile internet and/or iPhone aps, and advertisers wanting to invest in efficient mobile communication campaigns.

The B!mobile platform offers segmentation by telephone operator, operating system and mobile device. It is accessible via the internet or mobile, with a website optimised for the iPhone at http://www.bmobile.com/.

B!Digital says the platform is easy to use. A control panel monitors the performance of every aspect of the campaign, making changes as needs arise. It also allows users to set and manage their banner campaigns on either a CPC (cost per click) or CPM (cost per 1,000 impressions) basis.

B!mobile says it aims to extend its ad network by grouping publishers from around the world, with a particular focus on Europe, S. Africa and emerging markets, in order to aggregate traffic by the end of the year and reach 1.5 billion impressions. The B!mobile business unit is headed up by Lara Gagliardi, who previously ran Buongiorno’s  BlinkoGold B2C brand in the Mediterranean and LATAM areas.