Bee7 and SuperAwesome Launch Kid-Friendly Ad Network for Mobile Games


child viewing tablet kidBee7 and SuperAwesome have partnered to create what they claim is the worlds biggest COPPA (Childrens Online Privacy Protection Act) compliant advertising network for kid-friendly mobile games.

The partnership combines Bee7’s loyalty-based discovery platform for Android gaming apps with its partners AwesomeAds platform, which filters ads to make sure theyre child-safe, and currently reaches over 200m children each month.

The resulting network will deliver age-appropriate mobile game ad campaigns on a CPI (Cost Per Install) basis, and can be intregrated into youth-focused games using SuperAwesome’s SDK.

The pair cite NPD research showing that under-12s play more mobile games than any other demographic – so the growing mobile games space is a logical area of development for SuperAwesome.

“This is a huge step forward for the kids mobile industry,” said SuperAwesome CEO Dylan Collins. “Our partnership takes the mobile expertise of Bee7 and combines it with our kid-safe advertising technology to advance the market enormously. For brands, this creates the largest kid-safe, mobile gaming ad channel in the world. For developers of kids content, it offers another great COPPA-compliant, content-appropriate revenue stream on top of our premium campaigns.”