Beer Alliance Campaign Offers Tweeters Free Food and Paired Beer

Beer for ThatThe Britain’s Beer Alliance There’s A Beer For That campaign has launched a Twitter competition to coincide with the London Beer City event.

Tweeters using the #BeerMatch hashtag to share their favourite food receive a response with a sommelier-paired beer, but over the next nine days, anyone using the hashtag will also have the chance to win a delivery of the food and beer.


A video ad promoting the initiative, featuring TV presenter George Lamb, will be shared through the campaigns social channels, along a supporting organic and paid media strategy.