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BeIN Sports inks video content partnership with Dugout

Tyrone Stewart


BeIN Sports has penned a deal with digital media company Dugout to bring premium soccer video content to fans across the US and Canada.

BeIn Sports North America will utilise Dugout’s embed player, which will provide access to 3,500 videos from Dugout’s production team every month and tens of thousands of pre-existing archive videos. There will also be livestreamed content including pre- and post-match interviews and training session updates.

“The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about,” said Juan Di Polo, Senior Digital Director at BeIN Sports North America. “Working with Dugout furthers BeIN Sports’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”

BeIN Sports North America holds the rights to leagues and competitions including La Liga, Ligue 1, Turkish SüperLig, Copa Libertadores, and Copa Sudamericana.

“We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase,” said Elliot Richardson, Chairman and Co-founder of Dugout. “BeIN Sports’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”

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