LogicaCMG has been selected by Belgium mobile operator Proximus to provide a Multimedia Messaging Service Centre (MMSC) platform to replace the operators existing MMS infrastructure. The new MMSC platform, in conjunction with a media adaptation system from MobiXell, enables an improved subscriber experience across the entire range of multimedia messaging in addition to providing Proximus with real time data analysis of MMS traffic.
As Belgian phone users demand more mobile content services, and begin to regularly send rich multimedia messages including video and audio files, local operators are faced with the need to respond to the surge in demand for MMS. Proximus investment reflects a strong interest in MMS services among Belgian consumers, who without subsidised contracts invest a premium in handsets and need to be able to use them to their full capability.
LogicaCMGs MMSC platform offers operators the opportunity to use greater customer intelligence when delivering highly personalised data services and, consequently, the ability to increase service profitability. LogicaCMG has provided Proximus with a complete MMSC environment that offers advanced transcoding, adaptation and optimisation capabilities, in addition to LogicaCMG Business Tools, which will give a more accurate insight into the messaging behaviour of its customers.
Upgrading our MMS infrastructure reflects the advancing service adoption by consumers in Belgium, and our own desire to provide innovative solutions for our customers says Proximus Chief Technical Officer, Laurent Claus. LogicaCMGs impressive mobile messaging expertise was one of the key factors in our selection, cementing a strong existing relationship.
For LogicaCMG, CEO Chris McDermott adds:
Operators have to be able to respond to the changing needs of their customers, particularly in the area of high-growth, media-rich services. We are proud and delighted that Proximus has chosen LogicaGMGs solution to meet these demands.
Proximus is Belgiums largest mobile operator, serving some 4.25 million customers, and holding a 48.4% share of the national market. Proximus has previously partnered with LogicaCMG for other mobile software solutions, including the implementation of its Short Message Service Centre (SMSC).