Mobile web specialist Bemoko has been bought by SDL, a publicly-listed company which specialises in digital customer experience management, for an undisclosed sum. The move comes 13 months after SDL paid £69.7m to acquire marketing analytics software firm, Alterian, with whom Bemoko had signed a partnership agreement a year earlier

Speaking exclusively to Mobile Marketing this morning,  Bemoko sales and marketing director Philip Clement said that he and the rest of the bemoko team were: “massively excited about the deal”.

Clement told us: “This is a huge opportunity. Our technologies are incredibly well aligned technically and commercially, and we also have a very similar vision of how the omnichannel, ‘one web’ space will play out. The technologies we are bringing together, the capabilities, knowledge and expertise will be quite a force. You won’t see anything else quite like it. SDL has a suite of engagement prods from social media, language and translation, to content management, so we now have a full suite of engagement and customer experience management solutions to upsell and cross sell.”

He continued: “The deal enables us to grow our individual functions at an alarming rate of knots. We will apply all our expertise to evolving our technology and the bemoko live platform, and dovetailing that into the wider SDL technical suite.

“We think we’ve done a pretty good job so far to take bemoko from the seed of an idea to a point where we can deliver wonderful experiences, but nothing stays still, everything will change, and I don’t think any provider can ignore the rate of change, when you look at things like Google Glasses and connected cities. The best way to survive and grow is to continue to look forward and this deal, the combination of products and services, and the international footprint size and customer reach that SDL has, will enable us to push Bemoko to the next level.”

Bemoko was founded in 2007 and was owned by its four founders, Clement, Mat Diss, Tim Avery and Ian Homer. The company employed 13 people and currently works out of a base in Basingstoke in the UK. SDL’s UK headquarters are in Maidenhead, and Clement said the company’s employees would be relocating there over a period of time. He said the bemoko name would be around for “a little while”, but that in time, it was likely the Bemoko brand would disappear as the company is integrated into the SDL offering.