Mobile web company Bemoko says mobile presents huge opportunities to the charity sector to drive traffic and engagement with consumers.
In a blog post today, the company says its work with Macmillan Cancer Support has garnered strong results, and that the next step is to investigate "how there is room for other charities to take the same path to the public and gain the affections of mobile and tablet device users".
According to Bemoko, Macmillan have seen an increase from 8 per cent of traffic accessing their site from a mobile device to 30 per cent in the last year (to May 2012). The length of time visitors now spend on the site has risen, too, says the company.
"We have learnt that with content heavy sites you can't give the same experience for the PC so allowing selected information, content, images to be presented on the correct mobile device can only mean a repeat visit for your charity," says the blog.
You can read the full blog post here.