The Make-A-Wish Foundation has worked with bemoko to launch a mobile site, so they can build lasting relationships with donors they sign up on the street.
The microsite enables the childrens charity to send out details of wishes and share videos and images of stories showing where the donations go.
Katy Pickering, individual giving manager at Make-A-Wish, said: “We were keen to engage with an audience that is not typically responsive to traditional media. Mobile was the obvious platform and with the easy to use console we are able to create our own content with images whenever we need to”. 
Make-A-Wish grants wishes to young people with life-threatening conditions. The charity is aiming to raise £6.8m in 2012, in order to fulfill the dreams of around 1,400 childen.
