Bensons for Beds is launching its latest UK campaign ‘Your Bed, Your Way’ as the British bed retailer reveals the importance of creating the perfect bed, for a better night's sleep. The campaign has been developed with VCCP Blue, together with Girl&Bear and VCCP CX, and will run across TV, BVOD, Connected TV, radio, digital, social and in store. All media has been planned and executed by the7stars.
The film is directed by celebrated director Jim Gilchrist, and the creative showcases the lengths Bensons for Beds will go to in order to match its customers to the right product in a fun and engaging way. In order to bring more theatre to the film, the creative plays with scale and perspective as it dramatises the range of choice customers have as they seek to find the perfect bed.
“We’re passionate about helping every one of our customers have the best sleep they possibly can,” said Bensons for Beds’ Chief Commercial and Digital Officer, Nick Collard. “We’re listening to our customers, and we know that great sleep is personal, so we’ve designed ‘your bed, your way’ so customers can find the perfect sleep solution for them. This new campaign is a reflection of how we are transforming our business to shine a light on the expertise and quality we offer as Britain seeks a good night’s sleep.”