Bensons for Beds has unveiled a 360-degree campaign spotlighting the brand’s “obsession with a good night’s sleep.”

The campaign will roll out in stores and across TV, radio, and social platforms like Meta and Pinterest. It will also include influencer content, with social media personalities going “backstage” to personally test the comfort of the beds.

This marks Bensons’ first campaign since appointing Krow Group as its lead creative agency in July.

Bensons for Beds head of marketing, Lisa Richards, commented: “It’s been great to kick off our new partnership with Krow Group with the launch of our new strategic positioning, ‘Sleep is our obsession.’

“This period is such a key moment for us, and the campaign truly emphasises our passion for helping our customers find the perfect bed to help them get their best night’s sleep.”

Krow Group’s group executive creative director, Darryl George, added: “We’re excited to launch a new positioning and creative campaign for Bensons for Beds that will cut through the bedroom clutter.

“It’s a crowded market, so the attention-grabbing and flexible brand world we’ve created for them will help us communicate craft, product, and promotional messages effectively in every channel.”