If youre a heavy app user, it can all too often feel like advertisers just settle for the standard, slightly out-of-focus banner ad, placed for you to accidentally click on while youre trying to play Candy Crush – but, of course, its not the only option.

With that in mind, we spoke to three innovators in the space to find out how they are using the unique properties of mobile and the context of the user to get more engagement with mobile ads.

 First up, Solve Media, which has brought its CAPTCHA security technology to life in the form of interactive advertising. Following its first big mobile campaign with Unilever and Songza, CEO Ari Jacoby talks through CAPTCHAs benefits for advertisers and the importance of the value exchange model. Listen below, or download as a podcast here.

 Another advocate of the value exchange is Sebastian Tonkin, VP of advertising product management at Boingo, a company offering free wi-fi in exchange for engagement with ads, which Tonkin argues is the best way to guarantee a slice of consumers attention. Download the interview here.

Finally, Nuance EMEA marketing manager Reimund Schmald explains how the company is taking its popular Dragon voice recognition technology and applying it to mobile advertising. Download it here.