Bharti Airtel Makes Comical Move

Asian telco Bharti Airtel has announced the launch of Indias first ever live mobile comic service on its mobile entertainment portal, Airtel Live.
Airtels Comics Portal enables subscribers with WAP-enabled handsets to access more than 300 Indian and international comic characters, including Doga, Birbal, Animal Crackers and Dick Tracey as well as comics supplied by Amar Chitra Katha.
Airtel customers can access the Comics Portal service by texting COMICS or COMIC to 54321. The service, which is compatible with all GPRS-enabled handsets, Rs10 (0.12) per week for 10 Comic Strips (inclusive of data charges). The  Comics Portal has been developed by Indian mobile VAS provider Shotformats Digital Productions and ROK Entertainment Group, the UK-based mobile technologies company.
Comics have the power to make us smile or laugh out loud, transcending all boundaries of age, class and culture, says Saleem Mobhani, Head of M-Entertainment at Bharti Airtel. More than a third of Airtel customers in India have GPRS-enabled handsets and, with the mobile becoming the one-stop device for all entertainment needs, comics are a much sought-after addition to our existing services on Airtel Live. From childhood favourites like Robin Hood, to the more local Nagaraj, the Comics Portal will make our customers laugh aloud, at least once a day.