Bharti Deploys Comverse SMS Solution

Bharti Airtel,  Indias largest cellular provider with more than 80 million subscribers, has deployed a Comverse SMS Router network to optimise network performance, handle rapidly growing SMS text messaging traffic and enable the introduction of new and advanced SMS-related services.
The deployment marks a significant expansion of Comverses SMS profile in Airtel, which first installed Comverse SMSCs in 2006. In terms of capacity (19,800 service delivery attempts per second) and magnitude (deployed throughout India), this SMS Router network is among the worlds largest ever deployed, says Comverse, and can handle the most extreme peak demands, including 300 million SMS messages during a recent national holiday.
The Comverse SMS Router enables Bharti to significantly increase SMS capacity and improve service availability, says Shayam Mardikar, General Manager, VAS at Bharti Airtel  This innovative and pioneering solution makes more efficient use of our existing SMS infrastructure to provide a higher quality of service to our customers. Also important, it gives us ample capacity and flexibility to address future needs. In terms of features, customisation to our unique requirements, and ability to meet a challenging timeline and project scope, Comverses solution is in a class of its own.