The Bild Group, Axel Springer’s German tabloid giant, has agreed a partnership with content discovery and native advertising platform Taboola.

Under the deal, the Bild Group will use Taboola’s recommendation technology across its digital divisions from 1 October. Furthermore, the pair will look to work together to further develop recommendation technology to optimise the promotion of Bild’s paid content offer, BildPlus, and to enable the use of real-time data for editorial teams.

Bild’s digital divisions include Bild.de, BZ.de, autobild.de, computerbild.de, sportbild.de, Fitbook.de, Noizz.de, Stylebook.de, Techbook.de and Travelbook.de.

“In cooperation with Taboola we want to further advance the topic of content recommendations on our portals,” said Stefan Betzold, managing director for digital at Bild Group. “By combining our experience in digital subscription models and user engagement with Taboola’s technology and big data expertise, we want to jointly develop exciting product innovation to expand our monetisation strategy for our advertising partners and readers.”

Adam Singolda, Taboola CEO, added: “The joint commitment of our two companies will help to foster product innovation in the coming years. With our technology we want to make a contribution to strengthen quality journalism and to delight the readership on the pages of the Bild Group with new and interesting content and products.”