Surf apparel brand Billabong has partnered with AR app Zappar to bring augmented reality features to a new global advertising campaign. 

Billabongs Lifes Better in Board Shorts campaign will feature AR content, which will be accessible through Zappars iPhone or Android app. 

Consumers can use the Zappar app wherever they see the Zappar logo on Billabong advertising materials and Billabong products, says the company. 

The app will reveal footage of Billabongs pro surfers, as well as links to the Lifes Better in Board Shorts microsite. 

Sam Carrier, Europe mens marketing manager at Billabong says: “We are excited about partnering with Zappar in this industry-first global advertising campaign. The idea of bringing content from our campaign through Zappars augmented reality technology really excites us, while adding a whole new realm to how consumers receive information.”

Caspar Thykier, MD at Zappar says: “Were delighted to be working with Billabong. Billabong isnt just a clothing manufacturer but a world leader in the production of action sport content. Zappar is helping bring these stunning experiences to life through our proprietary platform to get people closer to the action across media environments.”