Billing Revolution, a mobile payments and billing solutions company, has announced a partnership with mobile ad network MoVoxx that will see MoVoxx using Billing Revolutions technology platform to commerce-enable ad placements on mobile phones.
The partnership enables MoVoxx advertisers to leverage the Billing Revolution service to add payment functionality from SMS ads, generating more frequent transactions from mobile users who will be able to click on ads, enter their credit card information, and then purchase the good or service.
We are excited to add a mobile commerce billing ad unit that makes it very simple for consumers to purchase products on their cell phones, says MoVoxx CEO, Alec Andronikov. This is a perfect way for consumer brands, especially within the CPG (consumer packaged goods) sector, to not only precisely target different consumer segments, but also generate direct sales ROI from mobile media placements.
Founded in 2008, Billing Revolution says it expects to process more than $100 million in mobile payment transactions during 2009. The companys technology currently works across all web-enabled handsets and carriers, and accepts payments in more than 150 currencies worldwide.