Birds Eye Opens Pay-with-Instagram Pop-up Restaurants

Instagram Birds eyeFMCG brand Birds Eye has opened three pop-up restaurants that enable people to pay for food by taking a picture.

The three locations, in London, Manchester and Leeds, are serving food from the new Chicken Inspirations and Fish Chargrills ranges. Visitors can eat for free by taking a photo of their meal and uploading it to Instagram with the hashtag #BirdsEyeInspirations.

Birds Eye is supporting the campaign with activity on its own Instagram page, with sharing the best entries to its photography competition and behind-the-scenes photos from the restaurants.