Black Friday and Cyber Monday Madness

Image: Covetedsole, Instagram
Image: Covetedsole, Instagram

If you managed to complete your regular Friday evening visit to ASDA without getting hurt, check out our roundup of this weekends record breaking shopping stats and analysis below.

Adobe: Cyber Monday will be ‘largest single online shopping day in history’

24 per cent of eCommerce dollars were spent on mobile in the US on 28 and 29 November, 118 per cent growth on last year, according to the Adobe Dig­i­tal Index. iPads saw the most transactions, followed by iPhones and then Android handsets.

Social feeds were blocked up by product placements rather than festive cheer chatter, with Black Friday mentioned more times than Thanksgiving Day. Amazon was the most mentioned retailer, with close to 450,000 posts about the company.

But today, Cyber Monday, is still slated to be the biggest online shopping day in the history of the internet, growing by 15 per cent on 2012 with expected sales of $2.27bn (£1.39bn).

Amazon Has Record Black Friday in UK

Amazon was the most popular site for US shoppers for another Black Friday, according to comScore. In the UK, Amazon said customers ordered 4m products, the biggest day in the company’s 15-year history and beating last years Cyber Monday record of 3.5m parcels. Amazon CEO Jeff Bezos revealed on US show 60 Minutes that the company will begin testing drones for speedy delivery of its goods in the US.

Black Friday Comes Early for eBay

eBay was the second most visited site in the US on Black Friday, according to comScore, but people actually started hardcore online shopping during their Thursday Thanksgiving dinner. Mobile visits grew by 130 per cent year-on-year, while orders went up 127 per cent on Thanksgiving. PayPal likewise saw a 91 per cent increase in shoppers compared to Thanksgiving 2012.

Ovum: PC Still Rules

Ovum’s Consumer Insights survey of 15,000 people across 15 markets has found that PC will still beat mobile for online Christmas shopping, with people citing security and privacy as ongoing concerns. 68 per cent of respondents globally said they prefer to use desktop when shopping online. Half of respondents said they ‘have no interest’ in trying mobile payments even in the next 12 months.

Tigerspike: Businesses Missing Out on App Revenue

“With mobile now accounting for over 20 per cent of eCommerce sales and conversion rates on tablets three times greater than on smartphones, many retailers are missing out on lucrative sales through apps,” said Cameron Franks, director at Tigerspike.

“This Cyber Monday, companies who have the best optimised mobile websites and apps will truly be those who reap the greatest share of revenue and cater to the fastest-growing customer segment. Companies with successful apps, such as Amazon and American Express, will see the most successful mobile Christmas results to date – both on, before and after Cyber Monday.”

O2: Does Cyber Monday Matter?

Research from O2 has predicted that 16 December, also a Monday, will be the peak day for making online reservations this year in the UK. The use of online Click & Collect has grown by 12 per cent from 2012, but 67 per cent of 2,000 people surveyed said that being able to go in store to shop was still the deciding factor. People will visit an average of 21 websites per week, taking a total of 425 minutes, to browse for gifts. This equates to walking seven miles if they were visiting the physical stores.

“With Brits spending hundreds of minutes a week online searching for gifts and inspiration, we all need to make sure each of our channels match the quality and depth of the experience we offer in store,” said Feilim Mackle, director of sales and service at O2. “Whether that’s ensuring websites work perfectly on mobile or offering tailored product recommendations online. Those retailers that fail to live up to the test of the smart shopper run the risk of missing out.”