BlackBerry Launches 25 Days of Christmas Promotion

BlackBerry Z10BlackBerry has launched a 25 Days of Christmas promotion, which will make a selected piece on its BlackBerry World store available for free each day to BB10 users.

So far, the content has included gaming apps Angry Birds Seasons and Asphalt 7, a selection of region-specific films and TV programmes, and free credit to use in greeting card app Card2You.

The promotion is unlikely to attract new users to the OS, but its a good way of encouraging existing BlackBerry owners to download more content.