Blackberry Users Do It Out of the Office

Statistics released by mobile analytics and payment firm Bango reveal that BlackBerry users in the US now browse the internet more outside of main business hours. The stats show that, 6 – 8am and 6 – 8pm 8pm EST are the busiest times for mobile web access. The data also reveals that web browsing is popular at the weekend for BlackBerry users. Bango collected the data from millions of BlackBerry users in the US during March 2010, through its mobile payments and analytics platform.

Contrary to the traditional view that BlackBerry owners use the device primarily for email and core business activities, the Bango analysis indicates a strong appetite for web browsing. Bango’s analysis also reveals that the BlackBerry user is as likely as any other phone user to browse non-business related sites, with games, media and entertainment among the most popular sites visited.

“Bango’s data shows that the BlackBerry is being widely used to browse all kinds of web content, breaking the ‘business only’ stereotype”, says Anil Malhotra, SVP marketing & alliances at Bango. “Our time-of-day analysis reveals that BlackBerry web browsing is just as commonplace on the morning commute, during cocktail hour, or at the weekend.”