Blimpie sees success with Mobivity's Recurrency pilot program

David Murphy

Mobivity, the company behind the Recurrency customer personalization platform, has announced the initial results of a Recurrency pilot in a 70-location group of Kahala Brands-owned Blimpie Restaurants.

The pilot, primarily utilizing Mobivity’s Reach and Receipt products to send personalized mobile offers and print transaction-based messaging on receipts in each location, has proven successful for the brand. In the initial months of deployment, Blimpie locations utilizing Mobivity’s Recurrency suite saw an attributable lift in customer frequency, and an increase of over 11 per cent in average customer spend on transactions, including a Recurrency-delivered offer, in the first four weeks of the program.

The offers involved in the trial aimed to increase customer frequency, drive additional drink purchases, and promote the trial of new menu offerings.

“The early results we’ve seen in working with Mobivity and Recurrency have been exciting, to say the least,” said Andrea Price, director of marketing at Kahala Brands. “We look forward to seeing how the program evolves with more personalized offers based on our customers’ actions, and to increasing our average customer spend in each Blimpie location.”

Kahala Brands owns 20 quick-service restaurant brands, including Coldstone, Pinkberry, Planet Smoothie and Sweet Frog, with approximately 2,900 locations around the world.