Blippar “The Most Innovative Mobile Technology” at MWC
- Monday, March 5th, 2012
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Blippars augmented reality and image recognition platform has been named the worlds most innovative mobile technology, after a demo at MWCs Vision of 2022 event, hosted by US telco AT&T. Beating out companies including Fiksu and Expertmaker, Blippar won by public vote to win the opportunity to meet with John Donovan, AT&T’s chief technology officer, at the AT&T Foundry in California.
“As a start up, it’s great for us to receive recognition like this, from industry experts who will shape the future of mobile technology,” says Ambarish Mitra, CEO of Blippar. “We have a real vision for how our platform can change retailing, publishing and mobile marketing, and we’re now seeing other people really grasp its potential too. It gives us the confidence to build bigger and better functionalities within the application.” 
